{"kind":"tag","tag":"analytics","page":1,"pages":1,"total":4,"items":[{"title":"Scalability → Buildability","href":"/posts/1739212426700-scalability-buildability","section":"posts","publishedAt":"2025-02-10T10:33:00Z","excerpt":"A system scales internally when each feature leaves behind primitives that make the next one easier to build.","tags":["development","scalability","composability","analytics","ai-workflows","growth-engineering","e-commerce"],"cid":"bafkreiebsaiwms7obdxbfptalzvrufacrjqav2lv7dvymr5xku2v2cu3ke"},{"title":"Case Study: Migrating Ice Barrel to Shopify","href":"/posts/1728582380556-case-study-ice-barrel","section":"posts","publishedAt":"2024-10-10T09:00:00Z","excerpt":"Ice Barrel moved from WooCommerce to Shopify in under two months, lifting conversion 165% while handling a major product launch without checkout downtime.","tags":["e-commerce","platform-migration","shopify","cold-therapy","case-study","conversion-optimization","analytics"],"cid":"bafkreic2o55w6gqi73crdqcvg2g2xd7lbetfkgybej6e44dh5uiuowdpt4"},{"title":"Onchain Analytics","href":"/experiments/1791937789859-onchain-analytics","section":"experiments","publishedAt":"2024-04-05T15:01:44Z","excerpt":"A homebrew analytics experiment: keccak256 session hashes and page-view counts recorded onchain on Base Sepolia.","tags":["onchain","analytics","ethereum","base","privacy"],"cid":"bafkreiccsv6of65z357fop752kgwpaqmq23tmu7iioakgvwsgx3xcc6x7q"},{"title":"Case study: Aspiration's CRM platform","href":"/posts/1625156340000-case-study-aspiration","section":"posts","publishedAt":"2021-07-01T09:19:00Z","excerpt":"Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.","tags":["marketing","email-marketing","analytics","sustainability","platform-migration","data-visualization","customer-engagement"],"cid":"bafkreihftrgpnmtjeq2lsr63g6vjbxba22xylsdpxqizvswfegov4qht4q"}]}