{"kind":"tag","tag":"customer-engagement","page":1,"pages":1,"total":4,"items":[{"title":"Who Really Wants Carbon Offsets?","href":"/posts/1738778326344-who-really-wants-carbon-offsets","section":"posts","publishedAt":"2025-02-05T09:58:00Z","excerpt":"We expected electric-vehicle drivers to engage most with carbon-offset messaging. The strongest response came from truck and SUV drivers.","tags":["sustainability","carbon-footprint","marketing","customer-engagement","data-analytics","consumer-behavior","fintech"],"cid":"bafkreih5pkjvrpah3umycm55cme6ynzwsywibt37zdugux3sp7lrpzxnd4"},{"title":"AndreiBot-3000","href":"/posts/1738693093717-andreibot-3000","section":"posts","publishedAt":"2025-02-04T10:18:00Z","excerpt":"A GPT-2 system trained on approved Aspiration emails generated additional variants for the existing A/B testing program in 2020.","tags":["ai","content-testing","marketing","email-marketing","ai-workflows","customer-engagement","growth-engineering"],"cid":"bafkreihhlnncn5us2pkatz2e2ex3qgiam2hlireiono6r44fwd6gwvxtta"},{"title":"Case Study: Building Tornado's Growth Engine","href":"/posts/1675271943000-case-study-tornado","section":"posts","publishedAt":"2023-02-01T09:31:00Z","excerpt":"Growth engineering at Tornado: analytics, experimentation, and personalization systems behind major gains in customers, revenue, and engagement.","tags":["growth-engineering","data-analytics","marketing","customer-engagement","a-b-testing","fintech","scalability"],"cid":"bafkreig7wcjm5jqaevn3wnxj2d7cjxegw5u4i2oerg3ixf4p2hg7l2miwy"},{"title":"Case study: Aspiration's CRM platform","href":"/posts/1625156340000-case-study-aspiration","section":"posts","publishedAt":"2021-07-01T09:19:00Z","excerpt":"Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.","tags":["marketing","email-marketing","analytics","sustainability","platform-migration","data-visualization","customer-engagement"],"cid":"bafkreihftrgpnmtjeq2lsr63g6vjbxba22xylsdpxqizvswfegov4qht4q"}]}