customer-engagement
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Who Really Wants Carbon Offsets?
We expected electric-vehicle drivers to engage most with carbon-offset messaging. The strongest response came from truck and SUV drivers.
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AndreiBot-3000
A GPT-2 system trained on approved Aspiration emails generated additional variants for the existing A/B testing program in 2020.
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Case Study: Building Tornado's Growth Engine
Growth engineering at Tornado: analytics, experimentation, and personalization systems behind major gains in customers, revenue, and engagement.
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Case study: Aspiration's CRM platform
Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.