analytics
- posts
Scalability → Buildability
A system scales internally when each feature leaves behind primitives that make the next one easier to build.
- posts
Case Study: Migrating Ice Barrel to Shopify
Ice Barrel moved from WooCommerce to Shopify in under two months, lifting conversion 165% while handling a major product launch without checkout downtime.
- experiments
Onchain Analytics
A homebrew analytics experiment: keccak256 session hashes and page-view counts recorded onchain on Base Sepolia.
- posts
Case study: Aspiration's CRM platform
Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.